Brac and Dettol recently signed a memorandum of understanding (MoU) to provide hygiene services to the vulnerable expectant mothers of the country.
Under this collaboration, Brac and Dettol will raise hygiene awareness among underprivileged mothers-to-be, living in remote areas of the country, and provide them with Dettol soap for free.
Under the agreement, Dettol will provide hygiene solutions to expectant mums through Brac's Health, Nutrition and Population Program (HNPP).
Brac's health workers will act as the frontline contact point through which hygiene services will be delivered to more than 1 lakh pregnant mothers throughout August and September.
Read: HSBC, BEZA, Brac team up to make Mirsarai Economic Zone greener
Brac will also educate mothers in proper handwashing practices as well as basic hygiene practices. The main aim of this initiative is to raise awareness and understanding of the importance of following proper hygiene practices during and after pregnancy.
Nusrat Jahan, marketing director of Reckitt Benckiser Bangladesh, said, "According to the World Bank, 30.8 children, under five, die in every 1,000. Poor hygiene is considered as one of the main reasons. So, creating awareness among pregnant women about personal hygiene is as important as ensuring their safety. I hope our joint effort with Brac will create a positive impact across the country."
Brac HNPP Director Dr Morseda Chowdhury said, "Pregnant women need extra care and protection, but they also have to follow proper hygiene practices. Through this joint activity, we are trying to make the expecting mothers aware of all these hygiene practices."