Samsung
Samsung make top 5 in Interbrand's Best Global Brands 2022
Samsung Electronics has recently been recognised as one of the top five best global brands of 2022 by Interbrand, a global brand consultancy, registering double-digit growth in brand value for two consecutive years.
According to Interbrand, Samsung's brand value was evaluated for $87.7 billion – up by 17 percent compared to last year's growth which stood at $74.6 billion in 2021. With this, the company has been able to make it into the top five for three years in a row.
Every year, Interbrand announces the names of the best global brands, taking into account several factors, including the financial performance of the company, the influence of the brand on customer purchases and brand competitiveness.
read more: Samsung's 10 innovations at the cutting edge of smartphone technologies
This year, Interbrand noted Samsung Electronics' "continuous efforts to restore its financial performance to near pre-pandemic levels and innovate products for enhanced customer experience."
Other factors as contributing factors to Samsung's success include the creation of "the Device eXperience Division to increase synergy and provide a seamless experience to customers, the launching of the Customer eXperience-Multi Device Experience Center to strengthen its multi-device connection experience, integration of the SmartThings across its product categories for an inclusive ecosystem and a multi-device experience, introduction of Samsung's Future Generation Lab and development of advanced technologies such as artificial intelligence (AI), 5G, automotive and robotics."
Also, Samsung was ranked as the No. 1 mobile handset brand in Bangladesh, consecutively for four years, by the only local Brand Equity study available in Bangladesh, conducted by Bangladesh Brand Forum.
The company in a statement said it is also playing the lead role in marketing top-notch consumer electronics items, such as TV, refrigerators, washing machines, microwave ovens and air conditioners.
Samsung's 10 innovations at the cutting edge of smartphone technologies
Global smartphone brand Samsung has shaped the smartphone industry with the help of innovations in screen, camera, and AI technology.
Here are the top 10 innovations of Samsung:
AMOLED display
The AMOLED display has created the opportunity for everyone to enjoy large-screen displays on smartphones. Samsung was the first to popularize AMOLED displays.
Analogue touch on digital devices
In 2011, the brand introduced the innovative technology pen called Pen for the first time with the Samsung Galaxy Note. So, those who wanted to have the taste of analogue, even on digital devices, did not need to carry around a paper notebook and pen.
Knox
Users store a lot of our personal, professional, and other important data on their smartphones. So, the device they use should be reassuring and sensitive even in terms of security. Keeping this in mind, Samsung came up with its official security solution for smartphones called Samsung Knox, which can ward off untoward data leakage or virus attacks.
Protection from water, dust
In the past, any smartphone, no matter how expensive, was almost certain to be damaged once it was dropped in water due to carelessness. In 2017, Samsung was the first brand to use the highest level of waterproof and dustproof technology, IP68, in its Galaxy S7 device.
Samsung Pay
In 2015, Samsung introduced Samsung Pay on its smartphones to facilitate instant transactions for modern users. It is one such feature of the brand, through which users' all cash and card-related requirements can be met with just one device.
First dual-pixel sensor
Samsung brought the world's first dual-pixel sensor on the smartphone. With this innovation, Samsung has made life easier for photography lovers by providing the benefits of DSLR cameras in smartphones.
One UI
To ensure a unique experience for users, Samsung developed its own One UI in 2018. Compared to other user interfaces available in the market, their UI is "simpler, more comfortable, more secure, and more user-friendly."
Foldable smartphone
In 2019, Samsung ushered in the foldable smartphone era for the first time in the world with the launch of Galaxy Z Fold. Built with the latest technology, this smartphone is powered by all modern features, such as Multi-Active Window, to ensure the user's comfort.
AI-powered eraser to remove unwanted parts of photos
Samsung first introduced this innovative technology in 2021, which uses artificial intelligence (AI) to remove unwanted objects or parts in any image. Also, the use of voice in operating the device is also a unique example of the use of AI in smartphones.
Read more: Samsung tops ‘World’s Best Employers 2022’
For a sustainable future
In addition to the use of innovative technology in smartphones, Samsung is working to build a sustainable future for the world. Since its inception, the brand has emphasised recycling various smartphone components. Also, the South Korean brand is also working relentlessly to reduce the use of plastic and paper in devices.
Read more: Samsung Galaxy Watch5 available in Bangladesh stores
Samsung tops ‘World’s Best Employers 2022’
Samsung has ranked number 1 on Forbes’ ‘World’s Best Employers 2022’ list for the third consecutive year with the commitment to providing the best work culture to its employees.
With major global technology companies regularly at the top of the rankings, Samsung has ranked first for the past three years, maintaining the company’s top-notch reputation in the IT and technology industry.
In cooperation with Statista, Forbes conducted a survey over 150,000 employees across 800 companies globally, including companies from the UK, Germany, the US and many more, before ranking Samsung as first on the list of ‘World’s Best Employers’.
Those who attended in the survey were asked to rate their willingness to recommend their employers to friends and family. Besides, they were also asked to rate the companies on various aspects such as economic impact and image, talent development, gender equality and social responsibility.
Read more: Samsung Bangladesh brings new B Series TVs
Samsung Electronics is having its branch office in Bangladesh, to market quality Consumer Electronics products & Handheld devices.
The organisation claimed it is the no. 1 Mobile Handset Brand in Bangladesh for the last 4 years in a row.
Hwansung Woo, managing director of Samsung Bangladesh Branch, pointed out his vision of working with a purpose- “We are relentless in serving our purpose of delivering the most advanced Mobile Devices & Consumer Electronics items in Bangladesh.
“In addition, we have always been a firm believer in employee satisfaction through meaningful relationships, personalized efforts and advancement opportunities,” he said.
In today’s advanced job sector and purpose-driven work are a great priority, and Samsung takes this very seriously, he said adding that they are hopeful of continuing to create a workspace of great value for our employees.
Samsung launches Galaxy Buds2 Pro
Samsung recently launched its latest flagship wireless earbuds, the long-awaited Galaxy Buds2 Pro, in Bangladesh.
With the most advanced features in the world of audio, the Galaxy Buds2 Pro is here to give users an ultimate concert-like experience right from their smartphones and devices.
The Samsung Galaxy Buds2 Pro can be purchased at Tk 26,999. Customers can also avail a cashback of up to Tk 10,000 as a launch offer.
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These earbuds can be found in an array of premium colors, including Graphite, White, and Bora Purple. Its battery supports five hours of continuous playtime with ANC and up to 18 hours in the cradle.
It comes with 24-Bit Hi-Fi Audio for unmatched sound quality. Besides, 360 Audio makes any sound more realistic, transporting users right to a concert. The intelligent 360 Audio can pinpoint the direction of the sound as users move their heads for a spatial experience.
Moreover, the newest Active Noise Cancellation (ANC) eliminates all sorts of outside sounds, including the soft sound of the wind. It also switches to Ambient sound with the Voice Detect as soon as it detects talking so that users can engage themselves in a conversation without taking the buds off.
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Md. Muyeedur Rahman, Head of Mobile of Samsung Electronics, said, “The need for wireless audio has been increasing for quite a while. To bring the best form of audio for our customers, Samsung introduced the Galaxy Buds2 Pro, equipped with top-notch features and technological advancements for an unmatched audio experience. Be it listening to music, playing video games, or talking to your loved ones, the Galaxy Buds2 Pro ensures convenience and quality for every instance.”
This latest pair of Galaxy Buds come in a classy-yet-fun design structure. They are ergonomically designed for the ultimate comfortable fit. Enhanced wind flow technology helps reduce ear canal pressure and minimizes noise — for comfort and clarity. Adding to that, the earbuds underwent a 15% size reduction from its predecessor, now weighing only 5.5 grams. Moreover, the silicone tips come in three different sizes, so users can choose their perfect fit. Besides, the Galaxy Buds2 Pro comes with IPX7 Water Resistance. Regardless of an accidental splash of water, rain, or dripping sweat from an intense cardio session – the pair will work just fine.
Galaxy Buds2 Pro also offers seamless connectivity. With Easy Pairing, the buds can be connected to Samsung Galaxy devices with Android 10 and above by popping the case open, followed by just a tap.
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Auto Switch on Buds2 Pro intelligently detects mobile activity and seamlessly shifts its connection to a Samsung Galaxy phone, tablet, and watch, or even a Samsung TV. Incoming calls can be answered simply by tapping the Galaxy Buds2 Pro twice. Moreover, SmartThings Find enables users to locate the earbuds, thanks to the location detection feature.
Moreover, Samsung Galaxy Buds2 Pro can also detect when the user is walking away from the earbuds. The integrated alarm will alert the user by instantly sending a notification so that the earbuds are not accidentally left behind.
Samsung Galaxy Watch5 available in Bangladesh stores
Samsung recently brought its Galaxy Watch5 to Bangladesh.
The smartwatch – which includes features such as sleep tracking, health and wellness monitoring, and Samsung's BIO-Active Sensor IC – is now available at stores, the company said.
With advanced sleep tracking technology, the device can plan bedtime, detect snoring, and understand and track sleep stages (awake, light, deep, and rapid eye movement) through eight animal sleep symbols representing the sleep type.
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The smartwatch's BioActive sensor can control three health sensors effectively – bioelectrical impedance analysis sensor, electrical heart sensor, and optical heart rate sensor.
Besides allowing users to check their health around the clock, the new device can help track body composition and uncover more about the body within minutes.
Galaxy Watch5 can also help count steps, monitor calories, and supports over 90 exercises that users can track from it.
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With a bigger battery than its predecessors and fast charging, the device takes about 30 minutes to go from 0 percent up to 45 percent charge.
Galaxy Watch5 is now selling for Tk42,999.
On purchasing the Samsung Galaxy Watch5 smartwatch, customers will get Tk10,000 cashback along with six months of EMI service at 0 percent interest. Also, they will get Tk5,000 foldable bundle cashback.
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Samsung Bangladesh brings new B Series TVs
Samsung Bangladesh has brought its new B Series TVs for different segments and with different sizes.
The company's 2022 models come with cutting-edge technology, smart features, and innovative designs, including Neo QLED and QLED TV models.
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The new series comprises different models under different segments, namely – Neo QLED 8K models QN900B (85-inch) and QN800B (75-inch); QLED 4K TV models Q70B (75-inch, 65-inch and 55-inch) and Q60B (75-inch, 65-inch and 55-inch); Lifestyle TV models Frame (55-inch) and Serif (50-inch), Dynamic Crystal UHD 4K model BU8000 (85-inch, 75-inch, 65-inch, 55-inch, 50-inch and 43-inch).
Core features of the televisions include Motion Xcelerator, dynamic crystal colour, built-in IoT Hub and multiple voice assistant, Quantum Matrix Technology Pro (Quantum Mini LED), shape adaptive light control, Neural Quantum Processor 8K with real depth enhancer, eye comfort mode, Quantum HDR 64x, Dolby Atmos, OTS Pro with 3 Layer, Q symphony, SpaceFit sound, Smart Hub, Bixby Voice Assistant, Infinity Screen and Solarcell Remote.
Read: Samsung Galaxy Z Fold4 Review: Multitasking King for Utilitarian Users
Samsung launches month-long smartphone campaign for September
Samsung has launched a month-long smartphone campaign for September.
Customers can enjoy up to Tk20,000 cashback on the purchase of Samsung smartphones from different series and price segments. They can also get gifts like backpacks and t-shirts.
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Samsung is also offering a data bundle offer (up to 26 GB on selected operators and devices) to its customers.
"For many years in Bangladesh, we have been catering to the smart needs of millions of customers of different segments. This time, we have something for everybody, and that too with a window of 30 days," Md Muyeedur Rahman, head of Mobile, at Samsung said in a statement.
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Samsung Galaxy Z Fold4 Review: Multitasking King for Utilitarian Users
Expectations from Samsung have always been high. In line with their innovative approach, the company launched its first-ever foldable smartphone, the Galaxy Z Fold in 2019. While the first had a few critical drawbacks, the company has since fixed and upgraded its offerings. Samsung launched the Galaxy Z Fold 4, the latest and greatest in their foldable lineup on august 25th 2022. In this article, we take a look at the specs and ergonomics of the device to see whether it can replace conventional smartphones.
Key Specifications of Samsung Galaxy Z Fold4
Design and Build Quality
The design elements of the Samsung Galaxy Z4 Fold are similar to the previous iterations. The display, both the inside and cover are exactly the same size as last year. But Samsung has made some cool changes in the overall dimensions. The device is now slightly thinner and shorter all the while maintaining the same screen real estate. It just makes the device more manageable.
Everything else is positioned right where they were last year. On the side, there is the power and volume rocker. The power button acts as the side-mounted fingerprint scanner. As expected, there is no headphone jack on the device.
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Samsung has stacked the Z Fold4 with cameras just like last year. The inner and the cover display each has a selfie shooter along with triple primary lenses.
The hinge mechanism has been updated to make way for a smoother opening and closing. But you still hear that bone squeaking noise albeit at a lower pitch.
Overall, the design and the build quality remain the same. We get Samsung’s idea of refined iterations and the company clearly went in that direction.
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The Display
There are two displays on the Samsung Galaxy Z Fold4. The main inner display is a Dynamic AMOLED 2X panel with a 120 Hz refresh rate and HDR10+ support. The 2X is just a fancy adage to surmount the foldability of the device.
The 7.6-inch display also boasts a 1200 nits peak brightness for perfect outdoor visibility. Coming to quality, this display is everything you’d expect from Samsung. It's bright, color-accurate, and pixel-dense. The viewing angles are perfect with zero color distortion.
The only noticeable gripe with the inner display is the crease. It's still present in the Z Fold4 and might be an eyesore for some.
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While it is much more toned down than previous generations and most users say they get used to it after a while, it is still there and becomes increasingly apparent when using dark mode.
There is also a protective layer over the display which is an absolute dust and fingerprint magnet.
Other than these minor drawbacks, the Z Fold 4 features a perfect set of displays that is both functional and utilitarian all the while being at the top of its range.
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The Camera
Users will be getting a total of five cameras with the Z Fold4. The triple camera sensors on the back are a 50 MP dual pixel PDAF sensor with a 10 MP telephoto and a 12 MP ultrawide complementing the main one.
This time, Samsung means business as they upgraded the sensor to be better in line with their traditional flagship devices. Each of the sensors delivers its capabilities.
The main sensor takes far better pictures compared to the Z Fold3. There is great preservation of the dynamic range and details. The exposure was also perfect in every shot during outdoor shots.
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The cameras also performed well in artificial lights. Samsung automatically varies the shutter speed to capture more light which results in a near grain-less image even in minimal lighting conditions.
There are two selfie cameras on the Z Fold4. One is a 4 MP under-display one on the inner screen and the other is a 10 MP one on the cover display. The under-display camera is a disappointment just as last year. It’s probably only good for video calls or conferences, nothing more. On the other hand, the cover display camera does a better job and produces usable quality pictures.
The videography of the Z Fold4 is rated at 4K at 60 fps. With the specs and capabilities, one would expect up to 8K support like the standard models. But unfortunately, users won’t be getting that with the Fold4.
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Processor and Performance
The Samsung Galaxy Z Fold4 is powered by the Snapdragon 8+ Gen 1 chipset built on the 4 Nm architecture. This is the latest and greatest processor from Qualcomm for mobile use. The processor has 1 3.19 GHz Cortex-X2 and 3 2.75 GHz Cortex-A710 and 4 1.80 GHz Cortex-A510 chip designs for efficient yet powerful output.
And the results are clearly visible. The Z Fold4 blazes through whatever that’s thrown at it. Samsung has developed a unique split screen feature where it splits at the joint. This allows for a perfect multitasking operation. Many users are calling it the best multitasking device out there because of its sheer processing capability and ease of use.
In addition to multitasking, users will also enjoy superior performance in gaming. The device can play the leading 3D graphics-intensive titles with ease and on max settings.
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To sum it up, the processor and performance of the Z Fold4 are on par with the best flagships out there. In fact, it even outshines many because of the multitasking usability.
Battery and Charge Time
The Samsung Galaxy Z Fold4 comes equipped with a 4400 mAh battery. Now the 4400 mAh battery might seem very small for a 7.6-inch device. But the efficiency of the 8+ Gen 1 chip and the cover display means that the device will be able to comfortably last a day’s use on a single charge.
There is also 25W fast charging included in the device which can charge it up to 50% in 30 minutes.
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Price of Samsung Galaxy Z Fold4 in Bangladesh
The Samsung Galaxy Z Fold4 is currently available for pre-order in Bangladesh. Users can pre-order the device from the Samsung website for around 240,000 BDT for the 12/256 Gb variant. The price is subject to change depending upon company policy and other issues.
Final Words
The Samsung Galaxy Z Fold4 is an incremental upgrade to the Z Fold3. The company addressed the issue regarding ergonomics and cameras. These are welcomed changes that made the Z Fold4 even more streamlined as a daily driver.
However, the creaking hinge noise and the crease on the display are still something that might be a deal breaker for some. But as things stand now, the Z Fold4 is slowly becoming a mainstream daily driver, albeit at a very high price point and out of budget for many.
Read Samsung Galaxy Z Flip4 Review: Is this flip phone worth buying?
Samsung Galaxy Z Flip4 Review: Is this flip phone worth buying?
Samsung is one of the most popular phone companies in the world, and their latest phone, the Galaxy Z Flip4, has quickly become a favourite. This phone is perfect for those who want an old-fashioned flip phone design but with a better Android experience. The Galaxy Z Flip4 was launched globally on August 26, 2022. Let’s see more details about Galaxy Z Flip4.
Key Features of Samsung Galaxy Z Flip4
Design
One of the great perks of Flip is that it is easily folded in half and will fit well into tiny areas. With Flip4’s new matte finish, it will be less worrisome for anyone to put the phone on top of adjacent items, or boxes of snack food, for example.
Although the primary screen size of the Flip4 is the same as that of its predecessor Flip 3, Samsung has managed to miniaturise its external dimensions. When the phone is folded, the logo-engraved hinge does not protrude quite as much as it did on the previous model; with a folded height reduced by 1.5 mm, thanks to the slimmer bezels.
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There’s still a notable gap where the screen bends inward where the screen could be scratched or damaged. Like the Flip 3, Samsung also added the IPX8 water resistance feature, which is an impressive feature in the ever-growing foldable phone market.
In practical use, Flip4 proved capable of repelling scratches and scrapes over its gecko and metal frame, with a potentially minor resistance coming from dust particles.
Displays
The Flip4 is difficult to categorise due to its unique screen. It entails a diagonal measurement of 6.7 inches, and its surface aspect ratio of 22:9 makes it narrower and longer than most phones. Just like the usual Samsung mobile device, the Flip4 delivers rich colours and razor-sharp details, and you will surely love the 120-Hz refresh rate.
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However, you may face a little issue with the viewing angles if you fold the phone slightly. But, looking straight will make everything clear.
The foldable dynamic AMOLED 2X display with HDR10+ and 1200 nits at peak will give you a smooth experience. Moreover, the 1080 x 2640 pixels resolution with ~426 PPI density will give you a soothing video-watching experience. The cover display comes with 260 x 512 pixels Gorilla Glass Victus+ and Super AMOLED 1.9 inches.
The cover display will be a great use to play music, and the display contains a default play button that will start the last song you listened to.
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Cameras
There are three cameras on the Samsung Galaxy Z Flip4, which at first glance resemble those on the Z Flip 3. Samsung has stated that a 12MP primary sensor on its latest Galaxy Z Flip4 enhances contrast by 65% from the one found on other Galaxy Z Flip 3 models. The 12MP ultrawide camera portrays the same feature as the 10 MP internal selfie cam the phone has. And the software has not changed notably compared to its old model.
The display’s 10MP (corresponding to f/2.4) punch-hole sensor sits in a central space, while the two sensors located above the cover are an OIS-supported main 12MP (corresponding to f/1.8) sensor and a 12MP (corresponding to f/2.2) ultrawide.
The apertures between Flip 3 and Flip4 are largely identical, and the only difference in the primary 12MP camera sensor is observed to be a slight widening, which improves the picture quality even more. The rest of the hardware and features remain identical to the Flip 3.
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In addition to that, video digital image stabilisation (VDIS) and optical image stabilisation (OIS) are both improved with the introduction of the FlexCam mode; when the phone is held like the 1990s camcorder, the bezel swings to a 90-degree angle.
Performance
The Qualcomm Snapdragon and Exynos processors in many of Samsung’s first-class-brand products can be differentiated by performance, camera behaviour, and other attributes. Fortunately, none of your Exynos chips can be found in the new Galaxy Z Flip4 foldable phones, so performance will be more consistent wherever you are in the world.
While the Flip4 prioritises compactness over productivity, it does not reduce the Qualcomm 8 Plus’s performance. The chip found in the Android flagships Asus releases this year, such as the Zenfone 9, and the Taiwanese company’s gaming behemoth, the ROG Phone 6, is the same as what’s found in Android flagships by other device producers.
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The phone offers 8GM RAM across all the variations, while the internal memory features 128GB, 256GB, and 512GB storage. As with the Flip 3, the new model begins with 128GB of non-expandable (but speedy) UFS 3.1 storage, which boosts the phone’s speed.
Considering Flip 3 has already proven itself to be a valuable device, Z Flip4 should excel at satisfying the existing user base for many years to come. Additionally, Samsung’s promise of four years of Android OS updates and five years of security updates with the Z Flip4 makes a better long-term investment in a smartphone than most other flagships.
Battery
The Samsung Galaxy Z Flip4 comes with a 3,700mAH battery which is an improvement from the Flip 3’s 3,300mAh. You will get a 25W wired charging feature alongside the 15W wireless charging capability. Also, it is equipped with 4.5W reverse wireless charging features. So, you may get a day-long battery life with moderate use.
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Price of Samsung Galaxy Z Flip4
Although Flip4 has launched globally, the Bangladeshi market will not get the phone right away. Samsung Bangladesh is taking preorders now. The price for the Bangladeshi market is not fixed yet, and the phone starts at $999 or BDT 95,393 ($1= BDT 95.49)
Final words
The Galaxy Z Flip4 has a 6.7-inch display and is powered by a Qualcomm SM8475 Snapdragon 8+ Gen 1 octa-core processor. It has several strengths, such as design, processor, and displays, that make it the perfect choice for stylish users. Its impressively compact design aims to offer standard performance. On the whole, the Samsung Galaxy Z Flip4 is the obvious choice for those after a clamshell foldable right now.
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Bangladesh's smartphone market shrank 3% in Q2 2022: Counterpoint
Amid soaring inflation, Bangladesh's smartphone market shipments dropped 3 percent year-on-year in Q2 2022, according to Counterpoint Research's Market Monitor Service.
"Bangladesh's smartphone market experienced a good start with Eid celebrations during April. The month contributed almost half of the quarter's total shipment volumes," Karn Chauhan, senior analyst at Counterpoint, said.
"However, the volumes declined adversely in May and June due to smartphone costs rising by up to 10 percent on increasing component prices and the addition of VAT. The original equipment manufacturers (OEMs) are expected to increase smartphone prices by up to another 20 percent in the coming months."
Bangladesh's feature phone shipments declined 12 percent year-on-year, mainly due to the shift towards smartphones, which resulted in a 9 percent year-on-year decline in the country's overall mobile handset market in Q2 2022.
In Q2 2022, Xiaomi secured the top spot in the smartphone segment and Samsung second spot with a 17.3 percent market share. Vivo took third place with a 10.1 percent share.
Symphony continued to be at the top position in the feature phone market.
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