As part of the campaign, representatives of the brand are encouraging all of their retailers across the country to keep their hands clean and follow a healthy lifestyle, according to a press release.
Besides, all of the retailers were provided with free-of-cost Dettol antiseptic soaps to keep them out of the corona infection.
They have already reached over 1 lakh retailers across the country and are planning to continue the activism.
Marketing manager of Dettol Bangladesh Farnaz Karim said, “As a responsible brand, we should stand beside people at such an hour of crisis. From the very start of the situation, Dettol has been working so that panic can’t spread among people and everyone can follow proper ways to prevent corona.”
They are also conducting campaign on television channels and social media instructing the ways of remaining safe amid the pandemic, he said.
As part of that, the brand is helping their business partners in learning the proper way of hand hygiene, Farnaz said, adding that everyone should follow the instructions of World Health Organization and the Bangladesh government.