Through Question Hub, internet users can tell Google when they cannot find the particular content which they are looking for and it will collect these unanswered queries. For example, if a user is searching for ‘How many revolutions does Chandrayaan 2 make around the Earth?’ Google will sort this question by its topic (Science), and then provide it to the publishers, who can then use these insights and create richer, better content for their readers and viewers.
Google, in its blog, has said that it is launching the beta version of Question Hub today after several months of testing with journalists and bloggers. It further said Question Hub is now available in India, Indonesia, and Nigeria, in languages like English, Hindi, and Bahasa Indonesia. Google also plans to add more languages and countries in the future.
In order to access Question Hub, publishers will be required to link their account to verified properties in the search console. Those publishers who do not have a search console account, Google says that there are other options available. Once a publisher has created an account, they can explore topics which are relevant to their field of work either by searching for specific keywords or by browsing the categories (example Beauty and Fitness). Once a topic is added, they will be able to view the unanswered questions which are asked by real people on the internet.
Apart from this, Google has off late been updating some of its popular apps in India. The company had only last week added two new features to the Files app. It has also brought in a new SMS feature in the Google Pay app.