ByteDance
TikTok's value and potential buyers: Who might buy it?
TikTok, the hugely popular video-sharing platform, faces a potential ban on January 19 due to a federal law that could force it to sever ties with its China-based parent company, ByteDance, or cease its operations in the U.S, reports AP.
Several parties have shown interest in acquiring TikTok, but ByteDance has consistently stated it has no intention of selling. Experts have also highlighted that the Chinese government is unlikely to approve a sale that includes TikTok’s prized algorithm.
However, until the deadline passes or the Supreme Court intervenes, the possibility of a sale remains open. Here’s a breakdown:
What is TikTok’s valuation?
According to Wedbush analyst Dan Ives, TikTok’s value is “well over $100 billion” with its algorithm, and in an ideal scenario, it could be worth up to $200 billion. Without the algorithm, Ives estimates its value to be between $40 billion and $50 billion, adding that he doesn’t believe ByteDance or Beijing would agree to sell TikTok without its algorithm.
Lawyers for TikTok and ByteDance have argued that it’s not possible to divest the platform in both commercial and technological terms. They also contend that selling TikTok without its algorithm would effectively isolate the U.S. version of the app, severing it from the global content ecosystem.
U.S. officials have raised concerns that the Chinese government could manipulate the platform’s proprietary algorithm, using it to influence content in ways that would be difficult to detect.
Who is seriously interested in buying TikTok?
Billionaire real estate mogul Frank McCourt and his internet advocacy group have recently proposed purchasing TikTok from ByteDance. Shark Tank investor Kevin O’Leary has also joined the bid, though details about the proposal remain undisclosed.
McCourt, the former owner of the Los Angeles Dodgers, has said that he would aim to restructure TikTok and allow users more control over their digital identities and data. He envisions moving the platform to an open-source protocol to ensure greater transparency.
Former Treasury Secretary Steven Mnuchin has also taken steps to acquire TikTok, stating shortly after the ban was passed that he was assembling an investor group for the purchase. He provided no specifics about the group's composition or TikTok’s valuation.
In addition, figures like Tesla CEO Elon Musk, MrBeast (Jimmy Donaldson), and former Blizzard-Activision CEO Bobby Kotick have been mentioned as potential buyers. However, it’s unclear whether they are seriously pursuing a deal.
Could Trump Intervene? President-elect Donald Trump, who will take office on January 20, has asked the court to pause the law in order to negotiate a “political resolution” during his second term.
If the Supreme Court grants this request, the potential ban on TikTok would be delayed. The Court is expected to make a decision soon.
The Trump transition team has not provided specific details about how he plans to act on his campaign promise to "save TikTok." However, spokeswoman Karoline Leavitt stated in November that Trump intends to fulfill that commitment.
Once Trump is in office, the Justice Department will be responsible for enforcing the law and penalising any potential violators. On Wednesday, Trump’s nominee for Attorney General, Pam Bondi, declined to answer a question on whether she would uphold a TikTok ban during her Senate hearing.
2 months ago
ByteDance’s Lemon8 gains popularity amid TikTok ban threat
With a potential TikTok ban looming in the US, content creators are increasingly promoting its sister app, Lemon8.
The app, a blend of TikTok’s short-form videos and the visual appeal of Instagram and Pinterest, is owned by ByteDance, the Chinese company behind TikTok, Douyin, and other apps like CapCut and Hypic.
Lemon8 launched in the US in 2023 after debuting in Asian markets but struggled to gain traction compared to TikTok, which boasts over 170 million US users.
However, in the past month, downloads of Lemon8 have surged, making it a top-ranking free app on Apple’s app store. This rise in popularity coincides with a pending Supreme Court decision on a federal law that would require TikTok to sever ties with ByteDance or face a US ban.
TikTok has stated it will shut down its US operations by January 19 if the government wins its case. The ban could also impact other ByteDance-owned apps, including Lemon8, as the law targets any apps operated by the company or its subsidiaries.
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Content creators, some of whom had previously partnered with Lemon8 for promotions, have recently championed the app as a potential alternative to TikTok. Many influencers are posting paid promotions tagged #lemon8partner, reflecting a corporate push to attract users.
However, analysts warn that creators may not fully understand the law’s implications for ByteDance’s other apps, including Lemon8 and CapCut.
Jasmine Enberg, an analyst at Emarketer, suggested ByteDance may be hoping Lemon8 avoids regulatory scrutiny as lawmakers concentrate on TikTok. ByteDance did not comment on the situation.
In November, TikTok announced a feature allowing creators to access Lemon8 with their TikTok accounts, facilitating content sharing across platforms. Like TikTok, Lemon8 features “following” and “For You” feeds, alongside categorized posts in areas such as wellness, relationships, and skincare.
While ByteDance has not disclosed user numbers, research from SimilarWeb indicates Lemon8 has about 1 million daily active users in the US Data from Sensor Tower shows the app had 12.5 million global monthly active users as of December, with US downloads accounting for 70% of the month’s total.
Albanian prime minister says TikTok ban was not a 'rushed reaction to a single incident'
Downloads spiked on December 19, the day after the Supreme Court announced it would review the TikTok ban law.
Lawmakers have expressed concerns over potential misuse of US user data by Chinese authorities, fueling bipartisan support for the legislation.
2 months ago
CEO of TikTok resigns amid US pressure
Kevin Mayer, CEO of TikTok, resigned on Thursday amid U.S. pressure for its Chinese owner to sell the popular video app, which the White House says is a security risk.
4 years ago
TikTok to take legal action against US government over ban
The parent company of TikTok, a Chinese video-sharing app, has announced it is taking legal action against the US government, in an effort to safeguard its rights and interests.
4 years ago
Microsoft plans to buy US arm of TikTok
Microsoft said Microsoft and Chinese company ByteDance have provided notice of their intent to explore a deal resulting in Microsoft owning and operating the TikTok service in the U.S., Canada, Australia and New Zealand.
4 years ago