business-analysis
Top Bottled Drinking Water Brands, Companies in Bangladesh
We all know 'Another name for water is life and we cannot imagine the existence of plants and animals without this substance. But safe and pure water is needed to lead a healthy life. And most of the time, having safe water is a big issue in urban life. Hence, we largely depend on the bottled water or jar waters. Besides, we also rely on mineral water bottles when we travel or go to a restaurant. You may find bottled water from different brands in a local store. Bangladesh has close to 150 bottled water companies nationwide. Among all, what are the top bottled drinking water brands in Bangladesh? Let's get to know them!
Best bottled water brands in Bangladesh
MUM
MUM from Partex Beverage is the pioneer of bottled water in Bangladesh. The company produces and supplies bottled mineral water all over Bangladesh through its 350+ distributors. Since the launching of MUM, it has become a synonym for bottled water as there was no significant alternative during that time. MUM is produced from the choicest raw material to maintain the water quality by keeping all the relevant substances. Besides, the company uses state-of-art technology while producing the water.
Over the last few decades, there has not been any negative report about MUM. Hence, it is evident that they maintain the quality strictly. MUM comes in three different packages, 500ml, 1.5 liter, and 5 liters. However, 500ml and 1.5 liters are most popular as these are carriable. On the other hand, the largest one is used in households mainly.
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Kinley
Kinley is owned by the Coca-Cola Company, which is sold in many Asian and European countries. However, Kinley came in 2016 in the Bangladeshi market but grabbed the market in a short span of time. Besides the mineral water, the company also sells carbonated beverages in many varieties such as ginger ale, tonic, lemon, soda, fruit-flavored and more. Although it comes in different packages and sizes in other countries, 500ml is popular in Bangladesh. Over the last five years, Kinley has become one of the top competitors of MUM and other local brands. Though they are not leading the market, the water quality and taste attracted many mineral water consumers.
Fresh
Fresh mineral water from Meghna Group of Industries is one of the top bottled water brands in Bangladesh. Besides, the water Meghna Group also has a product line on chemicals, cement, real estate, consumer products, securities, insurance, and more. The fresh water brand is highly popular for its taste and bottle size. Whether it's a small or large bottle, it is robust and can fit in your hand easily. The water is transparent, clear, and free from any sort of microorganism. It is produced through the seven-stage purification processes such as De-Iron, Pre-Ozone, De-Odor, Softening, Reverse Osmosis, Ultraviolet Treatment, and Ozonation. It comes in 500ml, 1 liter, 2 liter, and 5-liter bottles. However, the company has launched another brand of water named "No.1 Drinking Water" in 2013.
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Mukta
Mukta is a water brand from the Bangladesh government. It has been the official water bottle for almost all the government organizations such as the prime minister's office, secretariat, all ministries, Bangladesh Parjatan Corporation, and various other autonomous institutions. Mukta started its operation in 2004. It ensured the quality since the inception in 2004. The best thing about Mukta is that 75 out of the 81 employees are disabled. This state-owned company has been supporting disabled people by employing them in the production process. However, it is a government-owned company. The plant is owned by the Maitri Shilpa and run by the Sharirik Pratibandhi Surakkha Trust (SPST). Mukta made it available for the general people in 2019 and started selling nationwide. However, the company is still developing its distribution channel. Therefore, it is not widely available all over Bangladesh.
Acme
Acme bottled water is a sister concern of the ACME group. They run the production through The ACME Agrovet and Beverages Ltd. The company started its liquid product line via a small range of products such as juice, and then they introduced the ACME mineral water. According to a report from 2019, Acme holds a 9% market share, which is relatively lower than the market leader MUM's 45%. It comes in 500ml and 2-liter bottles.
Aquafina
Aquafina is from PepsiCo, Transcom Beverages. PepsiCo launched its new product line in 2015. However, it is one of the top water brands in the USA and is currently sold all over the world. The company has been using PepsiCo's distribution channel to spread the product across the country. The Aquafina production process starts with the pre-filtration stage, and the water enters into the static mixer, and then particles are removed through the activated carbon purifier that helps to isolate the trace elements. Next, the water goes through the polishing process and catches the small particle, and then is removed. Aquafina offers half a liter and 1.5-liter bottles.
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Spa
The Spa is another famous Bangladeshi bottled water brand manufactured as well as marketed by "AKIJ FOOD AND BEVERAGE LIMITED" company owned by the reputed AKIJ GROUP of INDUSTRY. It is mainly sold in the local market. Akij Food and Beverage started its operation in 2000. However, Spa got the popularity of its bottle size and quality. Compared to other local brands, Spa water tastes slightly different. The Spa offers half-lite, one liter, and two liters bottles.
PRAN
Although the brand name is PRAN, it is manufactured by Mymensingh Agro Limited. PRAN drinking water is claimed to be produced through 13 purification steps with Reverse Osmosis technology, which ensures water quality, maintaining the mineral levels. PRAN water bottles come in six different sizes, 250ml, 500ml, 1 liter, 1.5 liter, 2 liters, and 5 liters. None of the brands in Bangladesh has such variation in the bottles. Hence it grabs the attention of all types of consumers from official to home.
Bottom Line
These are the top bottled water brands in Bangladesh. However, occasionally, you may find other brands in the local stores, such as Evian, Jibon, Rong Dhonu, No. 1, Duncans, Delta, etc. But you will hardly find any store that doesn't have any of these eight brands.
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Zero Investment Business Ideas to Try Amidst the Pandemic
Business requires investment. But due to the multifarious effect of the COVID-19 pandemic situation, it is difficult for many people to start a business with huge investments. What if you want to save money and simultaneously want to start a new business? Interestingly! some business ideas require creativity and exclusive ideas rather than lump sum money! Here are a few zero investment business ideas to try amidst the pandemic.
Low investment business ideas
Starting a Dropshipping Store
E-commerce hasn’t seen a surge quite like 2020 as the pandemic has forced many at home. With many retail outlets shut and lockdowns becoming routine in some parts of the world, the online platform was the immediate option for shoppers globally, while delivery services were working overtime.
Dropshipping is a business model that resembles e-commerce, but the goal is to be a third-party distributor that coordinates with suppliers, locally or globally. When supplied to your e-store, customers can enjoy your catalogue of products with an altered price based on your targeted figure.
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Without any investment, this becomes a solid way to serve as a platform for affordable goods and experiment the demand for certain products within your demographic. Committing to a small portion for a couple of months is a safe start and feeling your audiences from there would give you a better indication of which suppliers are better suited to your needs.
Committing to a niche range of products in a specific market has its pros and cons: One of the biggest pros would be reducing your competitors, establishing a better organized network of suppliers and a better understanding of your customers. The cons would be its toll on your company’s branding during the early phase, being overshadowed by newer trends and unprecedented costs as suppliers change prices.
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Design and Sell Printed Merchandise
Kind of dropshipping, but headed towards a niche. Websites like Redbubble and Society 6 offer brandless products such as bags, mugs, t-shirts and much more to consumers - strictly online. But the twist is that these companies collaborate with artists from all over the world who want to showcase their art pieces on a commercial scale. The term is Print On Demand (POD) and designers who successfully sell their pieces online receive a cut from each sale, giving consumers the flexibility to be the selling party as well.
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Designs do not necessarily have to equate to art; logos, doodles and even texts can make their mark as the next big thing on your platform, while you get to keep at 70% to 90% margin. If you choose to go down this path, getting suppliers of your brandless products becomes easier and harder at the same time. Easier because you can go for the absolute cheapest products in the market as its quality is superseded by the print on them.
It gets harder reading the market and knowing the print industry, as certain products will be in demand that you might have missed out on, or certain products that have already been procured may translate print poorly. To commit to this field also means incentivising artists to upload their work on your platform, rather than your competitors - which is where assessing your costs and risks delicately becomes incredibly important.
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Sell For a Charitable Cause
This is where product sales can start to go offline if retail restrictions are not hindered in your area.
Regardless of what you sell, the marketing strategy is to highlight the cause of each purchase and how much of the money will go to a charitable organization. Collaborating with various charities is a good way to raise awareness for the specific field - where your company becomes a bridge for charities and the average consumer, while still getting to make a profit. Much like the design idea, a cut of each sale will go to your partner and making 100% of the sales is something to avoid expecting when getting into this area of business.
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The most important strategy to get started on this business model is to find a charity that truly resonates with you. Whether it is the elderly, students who can’t afford an education or abuse victims, finding “your calling” is the key to making the entire business process seamless and even exciting.
Believing in a cause and spending some time with the charities before approaching the marketing and sales angle will give you more insight into ways the profit can actually help the organizations. Consumers love to be informed and giving a cost breakdown with testimonials added to the mix can make all the difference in the success of your business.
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Sell Digital Services
The online world is vast; so vast that your options to start up a digital service are almost endless. A mix of software knowledge, understanding of the market trends and creativity are all needed to pull this off.
Although it may seem intimidating at first, the large pluses stem from not needing to coordinate with suppliers, distributors, manufacturing and shipping. Providing an online service doesn't have to be a radically new idea that revolutionises the commercial market; it can also be a massive improvement on a digital platform that already exists.
Also Read: How to Earn Money from Facebook
Whether it is photo editing, project management, fitness scheduling or even music editing - the key is to find the niche that best suits your talents and interests, then set up from there. A user-friendly interface can be considered as the meat and potatoes of your selling point to begin with.
Notice certain companies making stellar business models on desktops that poorly translate mobile? Your digital service can take advantage of this and provide consumers with hassle-free solutions. Innovation doesn’t come easy, but market statistics have never been more transparent, which allows you to identify gaps in certain\ industries that will let you make your mark seamlessly.
Read How to Create a Personal Website on WordPress.
Bottom Line
The pandemic has turned a lot of businesses over on their heads; with certain industries taking the brunt of the global economic downturn, while other unassuming businesses rising to demand spikes globally. Pay cuts and layoffs have made the economy an intimidating place for new businesses to strive while struggling workers turn their attention to more cost-effective fields to make ends meet. In this article, we have discussed some low investment business ideas that you can try during the pandemic situation. Pick the idea that suits most your interest, passion, and creativity. Hope it helps!
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Popular Food Delivery Apps in Bangladesh
In 2021, getting food delivered to your home in Bangladesh is easier than ever. Our food delivery startups have matured over the last seven years. However, Bangladesh saw its first food delivery service in 2013 through HungryNaki. After that, a lot of delivery startups emerged and sank, including the international giants. With the smartphone's availability, ordering food from home has been becoming a common norm in Bangladesh. Here we have listed some of the most popular food delivery apps in Bangladesh.
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