Photo: UNB
Project Director of A2i program Mustafizur Rahman, and Founder and Managing Director of BBF magazine Shariful Islam signed the MoU on behalf of their respective organisations.
Shariful Islam said, “Under the MoU, BBF and A2i will work jointly in five key areas- skill development for employment, innovation, engaging Non Resident Bangladeshis (NRBs) in Bangladesh's progress, district branding through which each district will connect their population in branding activities and Human Development Media.”
Preema Nazia Andaleeb, director and creative editor of Bangladesh Brand forum, Nazim Farhan Chowdhury, managing director of Adcomm Bangladesh were also present among other officials of A2i and BBF during the signing ceremony.
This year the summit was comprised of four keynote sessions, two panel discussions, four case study presentations and four breakout sessions.
Tay Guan Hin, Founder and Chief Creative Officer, TGH Collective, Creative Director – Global Executive, South East Asia, J Walter Thompson; Jayen Mehta, Managing Director (in-charge), Amul Dairy, Anand; Ali Shabaz, Chief Creative Officer, Grey MENA (Middle East & North Africa); and Samuel Diaz Fernandez, Founder and Program Director, School of Slow Media are among the keynote speakers.
Commward was organised in association with Cannes Lions International Festival of Creativity and powered by The Daily Star.
Speaking at the opening ceremony of the summit, Asif Iqbal, Executive Director Marketing of Meghna Group of Industries (MGI), underscored the necessity of thinking for creative communication to play a role into consumers' lives.
Jayen Mehta, Managing Director of Amul Dairy, a renowned Indian milk brand, talked about how consistent communication play a big role to build the brand a successful one around the world.
Intersection between context, content, consistency and consumer is very important to ensure successful communication strategy to promote a brand, he added.