From its humble beginnings in Chinatown in 1936 to becoming a household name across Singapore and beyond, Woh Hup has been a key part of the nation’s culinary legacy for nearly nine decades. Best known for its noodles and the iconic Oyster Sauce, the brand continues to shape kitchens while balancing tradition with innovation.
Over the years, Woh Hup has earned recognition for its contributions to Singapore’s food culture, including a place in the National Heritage Board’s 50 Made in Singapore Products (2015) and the Top Influential Brand in Sauces award (2018, 2023).
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Building on this legacy, Woh Hup has launched its China Flavour Instant Noodles series, designed to bring authentic regional tastes to modern dining. The series features three varieties:
Dried Shanghai Scallion Oil Noodles – rich and savoury
Dried Sichuan Pepper Noodles – hot and flavourful
Dried Shanxi Spicy Oil Noodles – aromatic and spicy
Catering to health-conscious consumers, the noodles are non-fried, cholesterol-free and trans fat-free, offering a lighter option without sacrificing taste. Convenient and quick to prepare, they suit today’s fast-paced lifestyles while preserving authentic flavours.
Now available at major retailers in Singapore, the China Flavour series reinforces Woh Hup’s position as a trusted homegrown brand that honours tradition while embracing modern tastes.
Source: Agency