Bangladesh Brand Forum hosted the ninth edition of the Digital Summit with the theme "Winning the Digital Age," at a city hotel Saturday.
Four keynote sessions, four-panel discussions, two insight sessions, and one case study were presented at the summit. More than 350 professionals attended the summit.
Along with some notable local experts, speakers from different regions of the world joined the event to share their knowledge and experiences.
Nazia Andaleeb Preema, director and creative editor of Bangladesh Brand Forum, said: "The post-Covid reality has unveiled the true potential of a digital world in front of us. It's high time we cashed in on all the opportunities the superior digital ecosystem offers us."
"But again, opportunities come with challenges. So the professionals and experts here have to lead meeting those challenges and filling the gaps."
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The daylong event shed light on important issues like the significance of data as the most underused asset of a marketer, the essentiality of long-term influencer partnerships for a brand, and how brands can explore the new horizon through marketing in the Metaverse.
The ninth edition of the summit delved deep into the industry challenges allowing industry leaders to share multi-dimensional experiences and enable a platform to stage exclusive discussions on possible solutions, analyse digital trends, integrate technology and innovation, and develop industry guidelines to positively contribute to the digital media marketing industry.
Mathieu Brunier, partner director of Mediam Group by Aleph, Kazi Monirul Kabir, country director of Httpool Bangladesh, Oliver Wilke, regional director of Eskimi South East Asia, and Solaiman Alam, chief digital and strategy officer of Grameenphone, presented their keynotes at the event.
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Mathieu said: "Privacy matters because users care about it; 64 percent of users don't trust companies with their data. However, data is important for relevant and useful user experience."