The Bangladesh Garment Manufacturers and Exporters Association (BGMEA) has entered a partnership with US-based CNN International Commercial (CNNIC) to promote "Made in Bangladesh" by showcasing the country's success and potential in the international arena.

Through this partnership, the apex trade body of Bangladesh's garments manufacturers will team up with CNN to sketch the stories of how the garment industry has been driving Bangladesh forward and contributing to building a more prosperous future it.

CNNIC will showcase the compelling stories of Bangladesh's apparel sector – namely, the strides the country has made in ensuring workplace safety, environmental sustainability and workers' wellbeing – said the BGMEA.

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Steps taken by the industry to enhance competitiveness through innovation, diversification, technology upgrading, and upskilling will also be highlighted.

The apex trade body signed a memorandum of understanding with CNNIC's local representative Spellbound Communications Sunday.

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BGMEA President Faruque Hassan inked the agreement in the presence of Dr Md Jafar Uddin, chief executive officer of the Bangladesh Foreign Trade Institute (BFTI).

BGMEA Vice-President Shahidullah Azim, BFTI Director Md Obaidul Azam and Spellbound Communications Managing Director Mohammad Sadequl Arefeen were also present.