The digital marketing industry is one of the fastest-growing industries in the world today. It has been predicted that by 2026, the global digital marketing and advertising market will be around $786.2 billion. There are many career opportunities for those passionate about digital marketing. If you want to move up in your career, it is necessary to do some groundwork. Perhaps some advanced digital marketing certifications will help to hone your career.
7 Renowned Online Digital Marketing Certifications: Free and Paid
Certifications can help you gain the skills and knowledge needed to succeed in this field, and some basic courses are free. There are a variety of digital marketing certifications, and you can find what type of certification best suits your interests by exploring the different websites. Here are our top 7 picks.
Fundamentals of Digital Marketing by Google Garage
Google Garage offers a comprehensive online marketing course that helps beginners understand the basics of digital marketing. This course is designed for people who are new to marketing or want to learn more about marketing their business online. The course covers topics like digital marketing tools, social media marketing, and search engine marketing (Google ads). It also provides tips on creating an effective marketing campaign and improve online visibility for your business.
The course contains 26 modules with 40 hours of video tutorials. It is self-paced learning with unlimited access. The good thing is that it is a free course and you will get a certificate after completion of the course, which will enhance your CV.
Semrush Academy Digital Marketing Courses
Semrush Academy offers a comprehensive suite of online marketing courses that can help businesses keep up with the latest trends. The courses cover a wide range of topics, including SEO, social media, content marketing, and email marketing.
In addition, each course is taught by an expert in the field, so businesses can be sure they are getting the most up-to-date information. With Semrush Academy's digital marketing courses, anyone can stay ahead of the curve and ensure they reach their consumers in the most effective way possible.
Most of the Semrush courses are free, while you can also take paid courses too. So why not take advantage of this great resource and learn everything you need about digital marketing today?
Course link: https://www.semrush.com/
HubSpot Online Marketing Courses
HubSpot offers online marketing courses on various topics, including content marketing, search engine optimization (SEO), and email marketing. The courses are self-paced and can be completed in as little as six weeks. Each course includes video lessons, quizzes, and hands-on assignments.
The content marketing course covers creating buyer personas, developing a content strategy, and executing a content marketing plan. The SEO course covers keyword research, on-page optimization, and link building. The email marketing course covers segmentation, Automation workflows, lead nurturing emails, and deliverability. HubSpot's online marketing courses are a great way to learn about the latest marketing trends and best practices.
HubSpot offers both paid and free courses.
Course link: https://academy.hubspot.
Copyblogger Internet Marketing Course
Copyblogger's Online Marketing certification course is a complete guide to becoming a successful internet marketer. The course covers everything from choosing a niche and creating a website to driving traffic and generating leads.
Whether you are just getting started in the world of online marketing or you are looking to take your business or your career to the next level, Copyblogger's Online Marketing Course is an essential resource. You will learn digital marketing in 16 ebooks and 20 emails for free.
Course link: https://copyblogger.com/
Digital Marketing Course by LinkedIn
The Digital Marketing Course by LinkedIn offers a comprehensive education in digital marketing. The course covers all the essential topics, including digital marketing foundations, Google Analytics 4 (GA4) essential training, SEO foundations, Google Ads essential training, content marketing foundations, social media marketing foundations, and social media marketing.
The course is designed to give students a thorough understanding of each topic and the skills necessary to excel in the field. By the end of the course, students will have a strong foundation in digital marketing that they can apply to their career goals. And obviously, you will get a certificate.
Digital Marketing Courses by Udemy
There are many reasons to consider taking a digital marketing course. Perhaps you want to start your own business and need to learn how to market your products or services online. Or maybe you are already working in marketing but want to stay up-to-date on the latest trends and best practices. Whatever your reason, Udemy has a wide range of courses to choose from.
You can find courses on everything from search engine optimization (SEO) to social media marketing, and they are all taught by experienced instructors who are experts in their field. With Udemy, you can learn at your own pace and access your courses on any device, so you can always keep your skills sharp. With so many advantages, there is no reason not to take a digital marketing course on Udemy. You will also get a certificate after you are done with a course.
Udemy marketing courses start from as low as $10 (depending on offers).
Coursera Online Courses
The marketing world is constantly changing, meaning those who want to stay ahead of the curve need to constantly learn. That's where Coursera comes in. Coursera offers a wide range of digital marketing courses designed to help you master the latest tools and techniques. They offer online marketing courses collaborating with the world's famous institutions and universities.
There's a course for everyone from social media marketing to search engine optimization. And best of all, courses are highly valued with certification. Whether you're just starting your marketing career or looking to brush up on your skills, Coursera has the perfect certification courses for you.
Course link: https://www.coursera.
The top digital marketing certifications will help you stay ahead of the curve in this rapidly changing industry. Whether you are looking for a free or paid online globally recognised certificate in Digital Marketing, the above-mentioned list will set you up for success. You can take these courses to step up your career. These courses may get updated or fees can be added depending upon the certificate providing organizations. However, besides taking certifications, it is essential to implement those skills and knowledge practically to build a sustainable career as a digital marketer.